GrowthX

Stan (Esports)

A Growth X case study showcasing creator-led strategies and measurable outcomes.

Creators Engaged

Users

Clubs

Campaign Overview

Growth X partnered with Stan, an esports community platform, to drive creator onboarding, tournaments, and active user engagement.

Objective: Expand community reach and boost tournaments & creator activity.
Solution: Leveraged influencer collaborations, esports events, and creator-first growth strategies.
Result: Onboarded 8.5K+ creators, 52K+ clubs, 12K+ tournaments, 8M+ users with 170% MAU growth.

Onboarded niche creators and executed authentic content formats to drive trust and conversions.

Built community activations, tournaments and referral programs to boost retention.

Coupled creator content with targeted amplification and performance ads to lower CAC and increase ROI.

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